Crafting a realistic headline

Jack Layton says the NDP, if elected, will eliminate poverty in Canada by 2020. An admirable goal, but I think reducing poverty by 80% would make a better headline.

Talking in absolutes (“eliminate”) sounds idealistic to the point of being unreasonable.

Any values from 90% up are used too often to mean “virtually all” and that’s barely better than “eliminate.”

But 80% sounds like a realistic yet ambitious goal.

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