Cinematic mice

That historical asymmetry was exacerbated in Mexico’s case following its entry into NAFTA (North American Free Trade Agreement) in 1994. Subsequently, and unlike Canada (another of three “partner” countries to enter into the agreement), Mexico became increasingly unable to protect its film industry from the onslaught of Hollywood, particularly in the areas of distribution and exhibition, and, between 1995 and 1997, film production slumped to an all-time low there since the 1930s.

Framework 49, No. 2, Fall 2008, pp. 86–105.

It’s interesting that Hollywood is producing Spanish-language films for foreign audiences. I suspect there wasn’t much of a domestic film industry, by the early nineties, to muscle out of English Canada, but what protects French Canada from cultural domination by Hollywood? Is it that there are so few francophones it would be unprofitable, or are there too few French-speaking people in Los Angeles (as compared to Spanish-speaking people or English Canadians) for the necessary cross-cultural pollination?


One response to “Cinematic mice

  1. Oh I think you can count on it not being profitable.
    Hollywood would find the way if they thought it would make money but with only a few million customers it isn’t even on their radar.

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